Malawi Social Marketing Coordinator (Fixed – Term) – One Acre Fund

Job Description

About One Acre Fund
Founded in 2006, One Acre Fund equips more than 4 million smallholder farmers to make their farms more productive. Across nine countries that together are home to two-thirds of Africa’s farmers, we provide high-quality farm supplies, tree seedlings, accessible credit, modern agronomic training, and a wide range of other agricultural services. On average, this model enables any farmer to increase her income and assets on supported land by more than 40 percent, while permanently improving her climate resilience. This is all made possible by our team of 8,000+ full-time staff, drawn from diverse backgrounds and professions.

The Malawi program, established in 2013, serves over 500,000 farmers, providing quality farm supplies and training through our “Core” program, and distributing a range of different tree species through our Agroforestry program which utilizes local nurseries situated close to farmers. Headquartered in Zomba, we operate in two distinct regions of Malawi: the densely-populated Southern region focused on staple crops and the breadbasket Central region with its rich legume and cash crop farming history. To learn more about our work, look at our Malawi program blog.

About the Role
The Social Marketing Coordinator is a mid-level role focused on driving product adoption, enhancing client experience, and leading main projects that align with our mission to empower smallholder farmers. This role is integral to our Client Acquisition and Retail Program team, contributing to growth and improvement in both core and retail segments.

Success in this position means increasing product adoption rates, improving retail client satisfaction scores, and implementing all gender initiatives. You will report directly to the Client Acquisition and Retail Program Manager and collaborate with a cross-functional team.

Responsibilities
Market Strategy & Product Adoption

• Help create targeted marketing strategies to guide product adoption in core and retail workstreams.
• Analyze market trends and client feedback to refine and increase marketing campaigns.

Retail Farmer Impact & Training

• Develop and deliver training programs for retail farmers to maximize product usage and impact.

Customer Experience & Client Advisory

• Implement client-centric strategies to enhance retail and core client experience, working with the Customer Engagement Department.
• Facilitate Farmer Advisory Boards to gather insights and improve services.

Project Management: Gender Initiatives

• Spearhead the execution of the Gender Initiative, coordinating with stakeholders and tracking progress to ensure successful outcomes.

Career Growth and Development
We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications
Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

• Degree in agribusiness, marketing or related field.
• At least 3+ years of experience in social marketing, client acquisition, or customer relationship management, preferably within the agricultural sector.
• 3+ years of experience working in one of our countries of operation, with a deep understanding of local market dynamics and challenges.
• Proven expertise in developing and executing targeted marketing strategies that drive product adoption and client satisfaction.
• Written and verbal communication skills
• Strong project coordination skills with experience leading initiatives from concept to completion.
• Technical proficiency in data analysis and visualization tools to monitor and adjust marketing approaches based on real-time feedback.
• Experience working on gender related projects will be an added advantage.
• English and Chichewa fluency required

Preferred Start Date
As soon as possible

Job Location
Zomba, Malawi

Benefits
Health insurance, paid time off

Contract Duration
1 year (renewable)

Eligibility
This role is only open to citizens or permanent residents of Malawi

Application Deadline
05 January 2025. Please note that we hire on a rolling basis which means that applications are reviewed and processed on a continuous basis until a hire is made.

One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @oneacrefund.org address. Please report any suspicious communication here (globalhotline@oneacrefund.org), but do not send applications or application materials to this email address.

Diversity, Equity, Inclusion (DEI), and anti-racism are deeply connected to our organization’s mission and purpose. One Acre Fund aspires to build a culture where all staff feel consistently valued, represented, and connected – so that our team can thrive as professionals, and achieve exceptional impact for the farmers we serve.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.