Job Description
Telekom Networks Malawi (TNM) Plc, one of the leading telecommunications companies in Malawi, is seeking to
hire dynamic, creative, innovative, and adaptable, thinking outside the box, collaborative, data-driven and
results-oriented individuals to join our marketing team in the following position
Position: Manager, Mobile Money Marketing
Location: Lilongwe
Reports to: Marketing Director
Grade: D2
Role Overview
The Manager, Mobile Money Marketing is critical in driving the growth and adoption of mobile money services.
Key Responsibilities
▪ Marketing Strategy: Develop and execute comprehensive marketing strategies for mobile money services,
driving customer acquisition, retention, and transaction volumes.
▪ Revenue Growth: Implement campaigns aimed at increasing Average Revenue Per User (ARPU) and overall
revenue.
▪ Customer Retention: Develop loyalty programs to enhance customer retention and reduce churn.
▪ Digital Marketing: Lead digital and social media campaigns to drive mobile money usage.
▪ Partnerships: Identify and negotiate partnerships to expand the mobile money ecosystem.
▪ Market Research: Use customer insights and market research to guide product positioning and marketing
initiatives.
▪ Team Leadership: Manage a team of marketing professionals, ensuring effective execution of strategies.
▪ Improve Mbamba Market share: Implement strategies to gain higher market share of RMS and CMS
Education & Experience
▪ Bachelor’s Degree in Marketing, Business Administration, Finance, or a related field. A Master’s Degree is an
advantage.
▪ 4-6 years of marketing experience, with at least 4 years in telecommunications or financial services,
particularly in mobile money.
▪ Proven experience in revenue growth, customer acquisition, and churn management.
▪ Strategic thinker with excellent business acumen.
▪ Strong leadership and team management skills.
▪ Proven track record in customer acquisition, revenue growth, and retention.
▪ Excellent communication and negotiation skills.
▪ Proficiency in digital marketing strategies and tools.
▪ Ability to work effectively in a fast-paced, dynamic environment.
Interested applicants should submit application letter indicating the position title in the subject line, Curriculum
vitae and copies of certificates to:
The Acting Chief Human Resources Officer
Telekom Networks Malawi (TNM) Plc
5th Floor Livingstone Towers
Glyn Jones Road
P.O Box 3039
Blantyre
Email: vacancy@tnm.co.mw
Closing date for receiving applications is Friday 4th October 2024.
TNM Plc is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive
environment for all employees.