Job Description
Brief Description:
The Marketing Officer works closely with the Marketing Manager, Branch, and Regional Sales Manager to promote the brand and achieve business growth objectives through implementing different strategies as stated in the Annual Marketing Plan.
Role:
Promotes the FINCA brand and supports business growth by coordinating all sales and marketing activities across the organization and acts as a point of contact between the marketing and branches/ business departments.
Reporting Structure:
Reports to the Marketing Manager.
Key Result Areas:
- Branch Sales Support
- Coordinates all sales support activities while working with branch teams. Ensures regular reporting from the team on client increase figures for each branch visited.
- Maintains a close link with branches, and initiates and implements branch-based personal selling, direct marketing, and sales promotion initiatives to achieve brand awareness and sales growth.
- Conducts new product training with support from HR for branch staff. This will include sales and service skills as well as product knowledge and transaction processing skills.
- Forecasts and draws up sales for the Institution’s new products and services and assists branches in settling challenging but realistic targets for business growth.
- Draws up plans for the marketing van to support branch sales effort.
- Administration and Promotion of the Brand
- Provides logistical support to the sales team and branches in terms of branded collateral and promotional materials i.e. Orders, monitors production & coordinates delivery of corporate items such as t-shirts and other branding materials in liaison with Administration department.
- Reviews all the content in the marketing materials i.e. brochures, posters, flyers, etc.
- Ensures full time availability of branding materials and exploits branding opportunities.
- Coordinates all design works in liaison with the marketing agency.
- Exploits and media opportunities to promote the FINCA Brand. E.g. on radio, in print, broadcast, and social media.
- Initiates and coordinates company events that involve both staff and customers for purposes of strengthening the FINCA brand.
- Marketing Campaign Coordination
- Coordinates all sales promotions and marketing campaigns for products and special events in liaison with the Marketing Manager.
- Develops preferred customer list and carries out client visits on corporate customers and accomplishes all selling priorities.
- Works with the business team to come up with targets for any given marketing campaign.
- Coordinates all publicity efforts to increase awareness among staff, customers and the public about any running campaigns.
- Plans and implements digital marketing campaigns, social media management and lead generation.
- Others
- Manages relationships with customers and other partners and ensures mutual benefits from any marketing activity for all parties.
- Works closely with the Marketing Manager and acts in the position as and when required to give general oversight of the department’s functions.
- Assists the Marketing Manager in reviewing proposals from potential partners and other corporate social responsibility programs.
- Works closely with the Call Center to ensure that feedback from customers is worked upon.
- Manages Internal and external communications: this includes newsletter writing, content marketing, storytelling and blogging.
About the Candidate
Qualifications/Competencies:
- Bachelor’s Degree in Business Administration, Marketing, and Economics, Certificate in CIM is an added advantage.
- Experience in implementing sales and marketing activities.
- Training and facilitation skills
- Knowledge and experience in the use of standard office software.
- Self-starter and excellent interpersonal skills
- Highly developed written and verbal communication skills.
Skills Required:
- Team player.
- Flexibility, creativity, and willingness to travel.
- Ability to work for long hours with minimum supervision.
- Excellent report writing skills.
- Good analytical skills.
- Excellent interpersonal skills.
- Creativity and innovativeness.
- Project management skills.
- Excellent skills in CANVA, Adobe and Advanced Excel.
- Knowledge of research tools.
Required Competence:
- Ability to make recommendations to the Marketing Manager on the marketing and sales strategies to grow business.
- Ability to travel to all branches to support sales drives.
- Ability to analyze business performance a result of periodic sales and marketing activations.
- Ability to analyses product performance on a regular basis and recommend strategies for improvement.
- Ability to train and equip staff with product knowledge in liaison with HR.
- Ability to meet deadlines as set in the department reporting structure.
- Ability to initiate ideas to motivate branch sales staff.
Years of Experience:
- 5 years
How to Apply
To Apply: Reply by email sending your cover letters with resumes to: vacancy@fincamalawi.org