Job Description
YFM radio station, specializing in development communication and operating under the umbrella of a reputable Non-Government Organization, seeks dynamic and experienced Sales Agents. The ideal candidates will bridge the gap between programmatic issues pertinent to NGOs and government clients and the business-savvy requirements of corporate clients. They will be adept at selling, reporting, and planning while possessing a solid understanding of the radio business.
Key Responsibilities
- Client Engagement: Establish and maintain strong relationships with NGO, government, and corporate clients. Understand and discuss programmatic issues in health, development, Gender Based Violence, and other areas.
- Sales and Revenue Generation: Develop and implement sales strategies to meet and exceed revenue targets. Identify and pursue new business opportunities within the development sector and the corporate world.
- Customized Solutions: Work with clients to create tailored advertising and sponsorship packages that align with their programmatic goals and business objectives.
- Reporting: Prepare regular sales reports, detailing activities, progress, and performance against targets. Analyze sales data to identify trends and opportunities.
- Planning: Collaborate with the marketing and programming teams to plan and execute campaigns that resonate with target audiences. Develop sales plans that integrate with
overall station strategy.Market Research: - Market Research: Conduct market research to identify potential clients and understand
market needs. Stay informed about industry trends, competitors, and opportunities for
growth. - Contract Management: Negotiate and manage contracts, ensuring compliance with
terms and conditions. Oversee the fulfilment of advertising agreements and sponsorship
deals. - Networking: Attend industry events, conferences, and networking functions to promote
the radio station and establish contacts within the development and corporate sectors.
Qualifications
- Bachelor’s Degree in Business, Marketing, Communications, or any related field.
- At least 2 years of experience in sales, preferably within the media, NGO, or development sectors.
- Proven track record of meeting and exceeding sales targets.
- Understanding of programmatic issues related to health, development, GBV, and other areas.
- Familiarity with the radio industry and development communication concepts.
- Excellent communication and presentation skills.
Competencies
- Sales Acumen: Strong sales skills with the ability to close deals and generate revenue.
- Analytical Thinking: Ability to analyze data and make informed decisions.
- Communication: Excellent verbal and written communication skills. Ability to present complex information clearly and persuasively.
- Relationship Building: Strong interpersonal skills with the ability to build and maintain
relationships with diverse clients. - Planning and Organization: Exceptional organizational skills with the ability to manage
multiple tasks and priorities. Strong planning skills to develop and implement effective sales strategies. - Problem-Solving: Creative problem-solving skills with the ability to identify and address
client needs and challenges. - Knowledgeable: Understanding of the radio business and media for development. Awareness of current trends and best practices in the industry.
- Adaptability: Ability to adapt to changing market conditions and client needs. Flexibility
to work in a fast-paced environment.
Application Process
Interested candidates should submit a resume, cover letter, and any relevant sales performance
metrics via email to recruitment@yoneco.org, addressed to the Human Resource Officer.
We are an equal opportunity employer and encourage applications from individuals of all backgrounds.
Contract Type: 1 year, subject to renewal every year based on performance.
Closing Date: 16th August, 2024.