Senior Manager, Brand & Communication – Telekom Networks Malawi (TNM)
Job Description
Telekom Networks Malawi (TNM) Plc, one of the leading telecommunications companies in Malawi, is seeking to
hire dynamic, creative, innovative, and adaptable, thinking outside the box, collaborative, data-driven and
results-oriented individuals to join our marketing team in the following position:
Position: Senior Manager, Brand & Communication
Location: Lilongwe
Reports to: Marketing Director
Grade: D3
Role Overview:
The Senior Manager, Brand & Communication role is critical to driving customer acquisition, enhancing
subscriber growth, increasing revenue, and strengthening our brand presence across various channels.
Key Responsibilities:
▪ Customer Acquisition & Subscriber Growth: Develop and execute brand strategies to attract and retain
customers, focusing on growing the subscriber base and increasing Average Revenue Per User (ARPU).
▪ Revenue & ARPU Growth: Lead initiatives to drive revenue growth through effective brand positioning,
marketing campaigns, and customer-centric communication.
▪ Churn Management: Implement strategies to reduce churn by enhancing customer loyalty and satisfaction
through targeted communication and engagement.
▪ Brand Management & Strategy: Own and develop the brand strategy, ensuring alignment with the company’s
overall vision. Enhance brand equity and build a strong, consistent brand presence across all customer
touchpoints.
▪ Customer Awareness & Top-of-Mind Awareness: Drive brand visibility and recognition, increasing customer
awareness and ensuring our brand remains top-of-mind within the market.
▪ Media Buying & Planning: Oversee media planning, execution, and management, ensuring optimal brand
exposure through digital, print, and broadcast media channels.
▪ Net Promoter Score: Measure and improve brand perception, ensuring high levels of customer satisfaction
and loyalty.
▪ Agency Management: Collaborate with creative, digital, and media agencies to ensure effective brand
representation and campaign execution
▪ Marketing Communication: Develop and implement integrated marketing communication strategies,
including digital marketing, trade marketing, media, and creative initiatives.
▪ Leadership & Team Development: Lead, mentor, and manage the Brand and Communication team, fostering
a culture of innovation, collaboration, and excellence.
Qualifications & Skills Required:
▪ Master’s degree in Marketing, Business Administration, or related field.
▪ 6-8 years of experience in brand management, marketing communication, or a similar role within
thetelecommunications or FMCG sectors.
▪ Proven track record in driving brand growth, customer acquisition, and revenue generation.
▪ Strong understanding of media planning, digital marketing, creative execution, and trade marketing.
▪ Excellent strategic thinking, analytical, and problem-solving skills.
▪ Exceptional leadership and team management capabilities.
▪ Outstanding communication and presentation skills with the ability to influence stakeholders at all levels.
▪ Experience in agency management and collaborative working relationships.
Interested applicants should submit application letter indicating the position title in the subject line, Curriculum
vitae and copies of certificates to:
The Acting Chief Human Resources Officer
Telekom Networks Malawi (TNM) Plc
5th Floor Livingstone Towers
Glyn Jones Road
P.O Box 3039
Blantyre
Email: vacancy@tnm.co.mw
Closing date for receiving applications is Friday 4th October 2024.
TNM Plc is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive
environment for all employees.