Job Description
Key Responsibilities for the Role:
- Monitor and analyze social, cultural, industry, and media trends.
- Conduct primary and secondary research to gather market intelligence.
- Identify emerging trends that could influence marketing and advertising strategies.
- Produce weekly and monthly trend reports, highlighting actionable insights.
- Collaborate with creative and strategy teams to incorporate trends into campaigns.
- Evaluate marketing channels for performance and trends.
- Present findings and recommendations to stakeholders.
Skills Needed for the Trend and Insights Analyst Role
1. Analytical Skills
- Ability to interpret complex data and identify meaningful trends.
- Strong proficiency in analyzing quantitative and qualitative information.
2. Research Skills
- Expertise in conducting primary and secondary research, including surveys, focus groups, and competitive analysis.
- Familiarity with research methodologies and tools for market analysis.
3. Communication Skills
- Strong written and verbal communication for presenting findings in reports and presentations.
- Ability to translate technical data into actionable insights for various audiences.
4. Marketing and Industry Knowledge
- Understanding of marketing channels (digital, traditional, and social media) and how trends impact them.
- Familiarity with key industry trends in marketing, advertising, and consumer behavior.
5. Critical Thinking
- Ability to think strategically and anticipate market shifts.
- Skill in identifying opportunities and risks within emerging trends.
6. Technical Skills
- Proficiency in tools like Excel, Google Analytics or relevant tools for data visualization and reporting.
- Familiarity with social listening tools (e.g. Brandwatch, Meltwater, or Hootsuite).
- Basic knowledge of SEO, SEM, and digital marketing analytics.
7. Creativity and Innovation
- Ability to spot unconventional trends and propose innovative solutions or strategies.
- Skills in brainstorming new approaches to data collection and analysis.
8. Project Management
- Strong organizational skills to manage multiple projects, timelines, and deadlines.
- Experience in producing weekly and monthly reports consistently.
Qualifications Required
1. Educational Background
- Bachelor’s degree in a relevant field such as:
- Marketing
- Business Administration
- Data Science or Analytics
- Sociology or Anthropology (if focused on cultural and social trends)
- Economics or Statistics
2. Professional Experience
- 1–3 years of experience in a related role:
- Market research
- Data analysis
- Marketing or advertising strategy
- Social media analysis or digital marketing
- Internship experience in research, trend analysis, or marketing can be considered for entry-level candidates.
3. Certifications in data analytics, digital marketing will be an added advantage
- Age Restriction:
- Candidates must be aged 26–35 years.
- Females are strongly encouraged to apply.
5. Personal Attributes
- Curiosity and eagerness to stay updated on market dynamics.
- Attention to detail and accuracy in research and reporting.
- Collaborative mindset for working with creative and strategy teams.
- Willingness to travel as needed.
- Resilient and able to thrive under work pressure.
Extras for more added advantage
- Knowledge of local and global cultural trends to inform strategic decisions.
- Previous experience in a marketing agency or consulting environment.
What We Offer:
- A competitive salary package.
- Monthly phone allowance.
- Comprehensive medical scheme.
- Opportunities for professional growth in a dynamic, fast-paced environment.
Application Instructions:
Interested candidates should submit their CV and cover letter to info@osquaredmarketing.mw by 18th December 2024 . Please include “Trend and Insights Analyst Application” in the subject line.
