Job Description
Why Airtel Mobile Commerce Limited?
At Airtel Mobile Commerce Limited, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.
We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.
Airtel Mobile Commerce Limited is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.
Responsibilities
Developing plans and budgets for the acquisition, usage and retention initiatives in line with the Airtel Money AOP Revenue targets:
- Compiling information and customer insights to inform section plans
- Analysing customer behaviour patterns through various parameters to generate insights to increasing revenue.
- Revenue and churn forecasting
- Developing strategies and budgets to maximise revenue growth
- Agree activities to enhance usage of existing customers and develop key milestones to measure progress
Develop and implement loyalty and churn management initiatives and campaigns :
- Developing proposals for initiatives aimed at driving usage and customer loyalty.
- Supporting the development and implementation of relevant and targeted strategies to retain existing Airtel Money customer base and grow its customer lifetime value
- Identifying areas for development and opportunities to reduce churn and Inactivity so as to ensure continuous growth of Airtel Money
- Implementing day to day activities/trackers to make retention a key revenue generating channel.
- Increase customer loyalty through proper life cycle management in order to increase REC for both New and existing customers.
- Designing and driving all inactivity management strategies and initiatives. Ensuring all customer interactions/offers are targeted and specific to the customer need
- Overall management of Loyalty programs (create awareness to increase enrolment & redemption), working closely with the communications team.
- Management of timely upgrades and downgrades of the overall customer base based on customer ARPU and AOAM as per segmentation Policy.
- Identify and minimize services impacting churn and addressing them proactively
- Prioritising REC Churn management programmes and campaigns to deliver best overall business outcome.
- Use Business Intelligence and Analytics tools for Monitoring, Analysis and reporting of customer retention trends/behaviours to support business decisions.
- Compiling and reporting on quantitative and qualitative aspects of Airtel Money Retention.
Reports
- Producing daily, weekly, monthly and periodic reports of the section’s activities.
- Developing presentations of the ongoing initiatives for management’s information
- Updating and/or reporting on progress during the weekly meetings with section Head
- Data management ( Daily/ Periodical AM Base Activity raw data extraction and provision) for analysis
- Supporting Finance Team with compilation of Agent commission payout list and complaint management
Projects
- Planning and execution
- Leading project reconciliation
- Supporting ground teams
- Representing brand and negotiate with partner in line with company guidelines before any decision making
Qualifications
EDUCATIONAL QUALIFICATIONS, ESSENTIAL KNOWLEDGE AND COMPETENCIES
- A first degree or its equivalent in Computer Science, IT, Information Systems or business related
- Knowledge of the Telecom Industry is an added advantage
- A recognized professional Marketing body is an added advantage
- Able to work under high stress with short term targets and objectives
- IT literacy (MS Excel, PPT, Word)
- Knowledge in Marketing is an added advantage
RELEVANT EXPERIENCE
- At least 3-4 years working experience with in Telecoms
- Exhibits good level of creativity and resourcefulness.
- Planning
- Presentation skills
COMPETENCIES Functional competencies
- Ability to interpret financial data
- Strong marketing analytical skills
- Forecasting
- Excellent planning skills
- Creative and Innovative
- Ability to innovate and deliver value to business at multiple levels will play an important role
Equal opportunity statement:
Airtel Mobile Commerce Limited is proud to be an equal opportunity employer and we remain fully committed to diversity and inclusion in the workplace